50 Cent Softens Up With Beauty Range

Hip-hop star is at risk 50 Cent his macho reputation in the name of the business - he reported intention to launch its own range of care products for men. The In Da Club hitmaker has created his empire through a series of lucrative deals -- including his own clothing line in collaboration with Coca-Cola trademark owned Vitaminwater to make a drink, and collaboration with Right Guard to launch his body spray..